Swedish Health | I Am The We

Filming I Am The We for Swedish was an exercise in precision, creativity, and technical execution. From the outset, we knew this project had to be visually striking while maintaining an intimate, human feel. Lighting was everything—we meticulously diagrammed each shot to balance depth, warmth, and clarity, ensuring every subject was lit to highlight both their individuality and their collective unity. We crafted setups that worked seamlessly across multiple deliverables, from high-impact TV spots to engaging social media content, maintaining a consistent, polished aesthetic throughout.

Pre-production was key. We mapped out every angle, every transition, ensuring the shoot flowed efficiently without sacrificing quality. With multiple cameras rolling, we had to be surgical with blocking and movement, using dynamic but controlled cinematography to capture the essence of the campaign. Each frame was built with intention—contrasting shadows and highlights to amplify emotion, framing subjects in a way that pulled viewers into their stories. The result? A seamless fusion of technical mastery and heartfelt storytelling that translated powerfully across platforms.

And none of it would have been possible without the genius of Aileen Imperial. Her direction and content writing brought I Am The We to life, weaving a narrative that was as impactful as it was visually stunning. She had the vision, the words, and the leadership to guide the project into something far greater than just a campaign—it became a movement. Working alongside her was a masterclass in storytelling, and the end result speaks for itself.

Nick Perkiss